Strategic planning

EXPERTISE IN ALL ASPECTS OF HEALTH ECONOMICS AND OUTCOMES RESEARCH

Just as a marketing plan is essential for planning and coordinating product marketing activities, a strategic pharmacoeconomic plan is essential for commercial success. This plan provides an in-depth overview of what is known and available in order to better define what is needed to meet the pharmacoeconomic requirements of different health care payers.

In a pharmacoeconomic strategic plan, all the elements that wield a substantial impact on the pharmacoeconomic profile are reviewed and analyzed. Among others, the plan covers the following elements:

  • Characteristics of the disease and its treatment;
    • Current treatment strategies and unmet needs;
    • Population segmentation;
  • Key product features and positioning;
  • Key pharmacoeconomic parameters;
    • Available pharmacoeconomic data;
    • Available data for conducting economic evaluations;
    • Pharmacoeconomic requirements by payer type;
  • Analysis of strengths, weaknesses, opportunities, and threats from the standpoints of pharmacoeconomics and market access.

Our expertise in pharmacoeconomics and market access is a key factor for high-quality strategic pharmacoeconomic planning.